Absolutely — local SEO is still highly relevant for attorneys in 2025. Even with AI-driven search and broader national SEO trends, most legal clients search for attorneys near them. Google continues to prioritize local intent in searches like “divorce lawyer near me” or “personal injury attorney in [city].”Here’s why it matters:Google Business Profile (GBP) listings drive local visibility and clicks.Local citations and directories (Avvo, FindLaw, Justia) strengthen credibility.Reviews impact rankings and trust — prospective clients rely heavily on them.Localized content (blogs, FAQs, practice-area pages) signals relevance to search engines.For attorneys, combining local SEO with high-quality content and ethical link-building remains one of the most effective ways to attract clients and stay competitive in 2025. | pooja

legaleagle93 10 months ago

I feel like I need to get this off my chest. Running an immigration law practice, spent the last 6 months investing in Local SEO because apparently that's what everyone says we "must do."

Starting to wonder if this is still relevant in 2025. Our agency keeps talking about Google Business Profile updates, local citations, and all that, but I'm seeing a fraction of what we're putting in.

What's weird is one of my law school friends who runs a PI firm is absolutely crushing it with the same local SEO strategy. Meanwhile, I'm here watching my "local rankings" barely move. The agency keeps saying "it takes time" and "trust the process," but something feels off.

Just this morning, got their monthly report showing an "improvement in local visibility" but honestly, my phone isn't exactly ringing off the hook with local clients.

The real kicker? Just had coffee with another immigration attorney who told me they stopped doing SEO altogether because "Google's local algorithm doesn't favor niche practices anymore."

Anyone else feeling like local SEO might be turning into just another expense that worked in 2020 but isn't cutting it anymore? Especially curious to hear from other specialized practice attorneys - are you still seeing results from local SEO?

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pooja a month ago

(current)

Absolutely — local SEO is still highly relevant for attorneys in 2025. Even with AI-driven search and broader national SEO trends, most legal clients search for attorneys near them. Google continues to prioritize local intent in searches like “divorce lawyer near me” or “personal injury attorney in [city].”

Here’s why it matters:

Google Business Profile (GBP) listings drive local visibility and clicks.

Local citations and directories (Avvo, FindLaw, Justia) strengthen credibility.

Reviews impact rankings and trust — prospective clients rely heavily on them.

Localized content (blogs, FAQs, practice-area pages) signals relevance to search engines.

For attorneys, combining local SEO with high-quality content and ethical link-building remains one of the most effective ways to attract clients and stay competitive in 2025.

Like ..