I feel like I need to get this off my chest. Running an immigration law practice, spent the last 6 months investing in Local SEO because apparently that's what everyone says we "must do."

Starting to wonder if this is still relevant in 2025. Our agency keeps talking about Google Business Profile updates, local citations, and all that, but I'm seeing a fraction of what we're putting in.

What's weird is one of my law school friends who runs a PI firm is absolutely crushing it with the same local SEO strategy. Meanwhile, I'm here watching my "local rankings" barely move. The agency keeps saying "it takes time" and "trust the process," but something feels off.

Just this morning, got their monthly report showing an "improvement in local visibility" but honestly, my phone isn't exactly ringing off the hook with local clients.

The real kicker? Just had coffee with another immigration attorney who told me they stopped doing SEO altogether because "Google's local algorithm doesn't favor niche practices anymore."

Anyone else feeling like local SEO might be turning into just another expense that worked in 2020 but isn't cutting it anymore? Especially curious to hear from other specialized practice attorneys - are you still seeing results from local SEO?

Ok stop overthinking and listen up. Ran marketing for 3 law firms, here's exactly what you need to do:

1. FIRE YOUR AGENCY TOMORROW. They're clearly clueless about immigration law marketing. Any agency pushing pure local SEO for immigration is straight up stealing your money.

2. Your real strategy:

• 70% content in multiple languages (ffs why aren't you doing this already?)

• 20% local for Google presence (yes, still need SOME local signals)

• 10% technical SEO

My immigration client went from 12 to 78 clients/month doing exactly this. Here's why:

Your clients are searching "adjustment of status interview questions" at 2AM in Vietnamese. Or "can I travel during green card process" in Spanish. NOT "immigration lawyer near me" - that's what your clueless agency thinks.

And for God's sake, set up different landing pages for different visa types. H1B questions go to H1B page. Marriage visa concerns go to marriage visa page. Basic stuff.

Local SEO isn't useless but it's maybe 20% of what you need. Your agency is giving you 100% of what you DON'T need.

Don't bother replying about "but traffic" or "but rankings." Traffic doesn't pay bills. Clients do. Focus on THEIR search patterns.

Lemme me know, if you need the full strategy I used. Not selling anything - just hate seeing lawyers get scammed by garbage agencies.