I feel like I need to get this off my chest. Running an immigration law practice, spent the last 6 months investing in Local SEO because apparently that's what everyone says we "must do."
Starting to wonder if this is still relevant in 2025. Our agency keeps talking about Google Business Profile updates, local citations, and all that, but I'm seeing a fraction of what we're putting in.
What's weird is one of my law school friends who runs a PI firm is absolutely crushing it with the same local SEO strategy. Meanwhile, I'm here watching my "local rankings" barely move. The agency keeps saying "it takes time" and "trust the process," but something feels off.
Just this morning, got their monthly report showing an "improvement in local visibility" but honestly, my phone isn't exactly ringing off the hook with local clients.
The real kicker? Just had coffee with another immigration attorney who told me they stopped doing SEO altogether because "Google's local algorithm doesn't favor niche practices anymore."
Anyone else feeling like local SEO might be turning into just another expense that worked in 2020 but isn't cutting it anymore? Especially curious to hear from other specialized practice attorneys - are you still seeing results from local SEO?