Absolutely — local SEO is still highly relevant for attorneys in 2025. Even with AI-driven search and broader national SEO trends, most legal clients search for attorneys near them. Google continues to prioritize local intent in searches like “divorce lawyer near me” or “personal injury attorney in [city].”

Here’s why it matters:

Google Business Profile (GBP) listings drive local visibility and clicks.

Local citations and directories (Avvo, FindLaw, Justia) strengthen credibility.

Reviews impact rankings and trust — prospective clients rely heavily on them.

Localized content (blogs, FAQs, practice-area pages) signals relevance to search engines.

For attorneys, combining local SEO with high-quality content and ethical link-building remains one of the most effective ways to attract clients and stay competitive in 2025.

pooja

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