@LawSEOPro & @MarketingMike - this is actually eye-opening. Just pulled up our client intake data from last 3 months...

You're right. Most of our clients aren't finding us through "immigration lawyer + city." They're searching stuff like "H1B denial appeal deadline" or "marriage green card process time 2025." And a huge chunk is in Mandarin and Spanish.

We've been pushing our agency to focus on local rankings while our actual clients are searching for completely different things. No wonder the ROI feels off.

@MarketingMike - appreciate that LSAT example. Sometimes the simplest answer (like your students just searching "LSAT logic games practice questions") makes the most sense. Maybe we're overthinking this whole local SEO thing.

Think I need to have a serious talk with our agency about redirecting our budget towards content that actually matches how our clients search...

Quick question for anyone who's made this pivot - did you completely abandon local SEO or just make it a smaller part of your strategy?

legaleagle93

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