been on both sides of this... ran a firm for 15 years, now help others with digital stuff

here's the thing about immigration law vs PI - your PI friend is crushing it because their strategy actually makes sense. someone gets in an accident, they search "lawyer near me." simple.

but immigration? whole different game... worked with a firm in chicago last month who was wasting money on typical "local seo" until we looked at their actual clients. surprise - 70% were searching from specific ethnic neighborhoods, many in different languages

most agencies just copy/paste PI strategies for every law firm... and then wonder why it's not working lol

quick q - where do most of your current clients actually come from? specific communities? and are you tracking non-english searches...?
might explain why things aren't clicking.

lawseopro

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