Privacy Policy

1. Information We Collect

Personal Information

• Name and email address (when you create an account or contact us)
• Account credentials and profile information
• Payment information (processed securely via Stripe - we do not store card details)
• Communications you send to us

Technical Information

• IP address and approximate location
• Browser type, version, and language preferences
• Device information and operating system
• Pages visited, time spent, and interaction data
• Referral source and exit pages
• Content engagement metrics including view counts, reading duration, and scroll behavior
• Session recordings and interaction heatmaps (via Microsoft Clarity) including mouse movements, clicks, and scroll patterns

Information from Third Parties

• Social login providers (if you sign in with Google, GitHub, etc.)
• Payment processors (transaction status from Stripe)
• Analytics providers (aggregated usage data)

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

• Provide, operate, and maintain our SaaS tools and platform
• Process payments and manage subscriptions
• Provide customer support and respond to inquiries
• Send transactional emails (account verification, password resets, receipts)

Analytics & Improvement

• Analyze usage patterns to improve our services
• Monitor and improve website performance
• Develop new features based on user behavior
• Conduct research and analysis
• Track content engagement including page views, reading time, and interaction patterns using your IP address (for non-logged-in users) or user ID (for logged-in users)
• Record session replays and generate heatmaps to understand how users navigate our site

Marketing & Communications

• Send promotional emails (only with your consent)
• Notify you about updates, new features, and offers
• You can opt-out of marketing emails at any time

3. Advertising & Third-Party Partners

Google AdSense

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to our website and other websites. You can opt out of personalized advertising by visiting Google Ads Settings.

How Advertising Partners Use Your Data

• Third-party vendors, including Google, use cookies to serve ads based on your browsing history
• Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites
• You may opt out of personalized advertising at www.aboutads.info
• For users in the EU, you can manage consent at www.youronlinechoices.eu

4. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content and advertisements.

Types of Cookies We Use

Essential Cookies

Required for basic website functionality, authentication, security, and user preferences. These cannot be disabled.

Analytics Cookies

Help us understand how visitors interact with our website through Google Analytics and Microsoft Clarity. These collect usage statistics, performance data, session recordings, and heatmap analytics to improve our services.

Advertising Cookies

Used by our advertising partners (including Google AdSense) to deliver relevant advertisements and track ad campaign performance.

Managing Cookies

When you first visit our website, we ask for your consent before loading non-essential cookies (analytics and advertising). You can change your preference at any time using the controls below or through your browser settings.

5. Data Protection & Security

We implement comprehensive security measures to protect your data:

• Encryption: All data is encrypted in transit (TLS/SSL) and at rest using industry-standard protocols
• Access Control: Strict access controls ensure only authorized personnel can access your data
• Secure Storage: Data is stored on secure, compliant cloud infrastructure with regular backups
• Payment Security: Payment information is processed by Stripe (PCI-DSS compliant) - we never store your card details
• Security Logging: We log authentication activities (login, logout, password changes) including IP address and browser information to detect and prevent unauthorized access
• Regular Audits: We regularly review and update our security practices

6. Your Privacy Rights

Depending on your location, you may have the following rights:

All Users

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Portability: Receive your data in a portable format
• Opt-out: Unsubscribe from marketing communications

GDPR Rights (European Union)

• Right to Object: Object to processing based on legitimate interests
• Right to Restriction: Request restriction of processing
• Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Lodge Complaint: File a complaint with your local data protection authority

CCPA Rights (California Residents)

• Right to Know: Know what personal information is collected, used, and shared
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt-out of the sale of personal information (Note: We do not sell personal information)
• Non-Discrimination: Not be discriminated against for exercising your rights

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account Data: Retained while your account is active, plus 30 days after deletion
• Transaction Records: Retained for 7 years for legal and tax compliance
• Analytics Data: Aggregated data retained indefinitely; individual data retained for 26 months
• Support Communications: Retained for 3 years after resolution
• Marketing Preferences: Retained until you unsubscribe

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place:

• We use service providers that maintain adequate data protection standards
• For EU data, we rely on Standard Contractual Clauses where applicable
• We ensure all transfers comply with applicable data protection laws

9. Third-Party Services

We use the following third-party services that may collect and process your data:

• Google Analytics: Website analytics and performance monitoring (Privacy Policy)
• Microsoft Clarity: Session recording, heatmaps, and user behavior analytics. Clarity records your interactions with our site including mouse movements, clicks, and scrolling to help us improve user experience (Privacy Policy)
• Google AdSense: Advertising platform (How Google uses data)
• Stripe: Secure payment processing (Privacy Policy)
• Cloud Hosting: Secure data storage and infrastructure

10. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13, we will delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on this page with a new effective date
• Sending an email notification for material changes
• Displaying a prominent notice on our website

12. Contact Us

If you have any questions about this Privacy Policy, your data, or wish to exercise your privacy rights, please contact us:

• Data Controller: Webmatrices LLC
• Contact: Contact Page
• Address: 1209 Mountain Road PL NE, STE R, Albuquerque, NM 87110, USA
• Website: webmatricesllc.com

We aim to respond to all privacy-related inquiries within 30 days.