The key advantages of using a SaaS (Software as a Service) model for application development include:

1. Scalability: SaaS allows for easy scalability as users can access the software over the internet without needing to install anything locally.

2. Cost-effectiveness: Users typically pay a subscription fee, spreading out costs over time rather than a large upfront investment.

3. Accessibility: Since SaaS applications are cloud-based, users can access them from any device with an internet connection.

4. Maintenance and updates: The provider is responsible for maintenance, updates, and security patches, relieving users of these tasks.

5. Customization and integration: Many SaaS applications offer customization options and integrations with other software, allowing for tailored solutions.