/> Don't beat yourself up too much. You're going about this the wrong way - better to focus energy on outranking your competitors than obsessing over their tactics.I used to stress about this stuff too. Then I realized something after 10+ years in the game: sites doing mass location pages either:1. Eventually get hit hard when Google catches up2. Have enough authority to make it work regardless3. Are using PBNs you can't see in ahrefsFocus on your existing pages and make them convert better. A page that converts at 10% will beat 100 pages converting at 0.1% any day. | digitaldave01 | Webmatrices
heroappliances a month ago
Continue reading

Just need to vent and maybe get some advice. I run an appliance repair business, been grinding for 4 years doing everything "right" according to SEO guides:

  • Unique content for each service page

  • Proper schema markup

  • Google Business Profile fully optimized

  • Building real local backlinks

  • Getting tons of genuine 5-star reviews

  • NAP consistency everywhere

Then I discover this competitor who's straight up DOMINATING every city in our state with clearly auto-generated pages. Like literally 1000+ pages following the same template:

/service-city-state  
/appliance-repair-[city]-[state]  
/emergency-repair-[city]-[state]

The worst part? Their content is basically identical for every city, just swapping city names. No unique info, no real value, just mass-produced BS. And Google LOVES it! They're ranking top 3 for every damn city.

Meanwhile, I'm here spending weeks writing unique content for each location, doing proper competitor and demographic research, adding actual local information... for what?

I checked in ahrefs - they built these pages 6 months ago and have been crushing it since. Same DA as me, similar backlink profile.

Am I missing something? Should I just give up and do what they're doing? Seems like Google rewards this crap while punishing those who follow their guidelines.

What would you do in my position? Keep grinding the "right" way or switch to mass location pages?

heroappliances a month ago
Continue reading

Just need to vent and maybe get some advice. I run an appliance repair business, been grinding for 4 years doing everything "right" according to SEO guides:

  • Unique content for each service page

  • Proper schema markup

  • Google Business Profile fully optimized

  • Building real local backlinks

  • Getting tons of genuine 5-star reviews

  • NAP consistency everywhere

Then I discover this competitor who's straight up DOMINATING every city in our state with clearly auto-generated pages. Like literally 1000+ pages following the same template:

/service-city-state  
/appliance-repair-[city]-[state]  
/emergency-repair-[city]-[state]

The worst part? Their content is basically identical for every city, just swapping city names. No unique info, no real value, just mass-produced BS. And Google LOVES it! They're ranking top 3 for every damn city.

Meanwhile, I'm here spending weeks writing unique content for each location, doing proper competitor and demographic research, adding actual local information... for what?

I checked in ahrefs - they built these pages 6 months ago and have been crushing it since. Same DA as me, similar backlink profile.

Am I missing something? Should I just give up and do what they're doing? Seems like Google rewards this crap while punishing those who follow their guidelines.

What would you do in my position? Keep grinding the "right" way or switch to mass location pages?

digitaldave01 a month ago
(current)

Don't beat yourself up too much. You're going about this the wrong way - better to focus energy on outranking your competitors than obsessing over their tactics.

I used to stress about this stuff too. Then I realized something after 10+ years in the game: sites doing mass location pages either:

1. Eventually get hit hard when Google catches up

2. Have enough authority to make it work regardless

3. Are using PBNs you can't see in ahrefs

Focus on your existing pages and make them convert better. A page that converts at 10% will beat 100 pages converting at 0.1% any day.