/> @artem.v.bogdan You seem to have a good grasp on these privacy sandbox changes. I'm getting a lot of panicked mails lately about revenue drops - would you mind sharing more about what publishers should expect through 2025?I'm particularly interested in what you mentioned about advertiser budgets staying the same. If the targeting becomes less precise due to cookie deprecation, wouldn't that naturally lead to lower bids across the board?Just trying to help our community prepare for what's coming. | codie | Webmatrices

Hey bloggers, this isn't just another "my earnings dropped" post - I'm genuinely freaking out here.

I run a programming tutorial site that I started in my freshman year. Five years of writing tutorials, building code examples, and helping CS students like myself. It was bringing in around $1.5K consistently, which covered my student loan payments and some living expenses.

Today, I logged in to find my earnings have nosedived to $218. My traffic is exactly the same (about 120K monthly visits), bounce rate unchanged, and I haven't made any changes to the site. The real gut punch? My loan payment of $890 is due next week.

What makes this more confusing:

  • No manual actions in Search Console

  • No crazy traffic spikes or drops

  • All content is original (literally my study notes turned into tutorials)

  • Been running ads in the same positions for years

Analytics shows traffic source percentages are identical to last month. RPM went from $12-14 to barely $2. Either I'm missing something obvious, or something's seriously wrong with ad serving.

Anyone else seeing massive RPM drops recently? Really need some insights here because instant noodles aren't going to cover this loan payment.

Edit: Should mention - no AI content, no autogenerated stuff. Just pure, hand-written tutorials and code examples from my actual study experience.

Yes, it's a permanent change, but I believe RPM will gradually recover - advertisers still have the same budgets and those budgets are still distributed across the same web sites. It's just a period of turbulence is going on.

As of privacy sandbox I'm not very sure if it's already a standard or just still a request for proposal. What may help is implementing a consent management solution (See Menu -> Privacy and Management in the Adsense UI). I personally haven't done it yet. I never wanted to have those annoying cookie banners on my sites, but if the revenue does not recover I'll have to do

@artem.v.bogdan You seem to have a good grasp on these privacy sandbox changes. I'm getting a lot of panicked mails lately about revenue drops - would you mind sharing more about what publishers should expect through 2025?

I'm particularly interested in what you mentioned about advertiser budgets staying the same. If the targeting becomes less precise due to cookie deprecation, wouldn't that naturally lead to lower bids across the board?

Just trying to help our community prepare for what's coming.