I have analyzed your website, moniwise.in, and I can provide you with a detailed assessment based on the common approval criteria for monetization programs like Google AdSense.
Hello! Thank you for sharing your website with me. I understand you're looking for ideas on why your site might face challenges with monetization approval. You've built a clean-looking site with a clear focus on finance, which is a great start.
I did a check on the key factors that programs like AdSense evaluate, and your website has several critical issues that are likely preventing its approval. The problems are not with the design, but with content, trust, and authority, which are especially important for a financial website.
Here is a breakdown of the potential issues and my recommendations for fixing them.
1. Critical Issue: Lack of E-A-T (Expertise, Authoritativeness, Trustworthiness)
This is the single most important issue for your website. Your content falls under a category Google calls "YMYL" – Your Money or Your Life. This includes topics like financial advice, health, and law. Search engines and ad networks hold these sites to an extremely high standard because bad information can negatively impact a person's life and finances.
The Problem:
Anonymous Author: Your articles are written by "NegativeRekt." This is a pseudonym or a username, not a real name. For a financial advice website, this is a major red flag. Users and ad networks need to know who is providing the advice. Is it a certified financial planner? An experienced investor? A finance journalist? An anonymous name provides zero trust.
No Author Bio or Credentials: There are no author pages or biographies linked to your articles. You are not giving visitors any reason to trust the information you provide. Without proof of expertise, your content is unlikely to be considered authoritative or trustworthy.
My Recommendations:
Use Real Names: Replace the pseudonym "NegativeRekt" with the real name(s) of the author(s).
Create Detailed Author Bios: For each author, create a dedicated biography page. This page should include:
A professional photo.
Their full name and qualifications (e.g., degrees, financial certifications, relevant work experience).
Links to their professional social media profiles (like LinkedIn).
Link Bios to Articles: Make sure every article clearly shows the author's name and links to their detailed bio.
2. Lack of Transparency and Trust
Building on the first point, your site lacks overall transparency about who runs it and why someone should trust your brand.
The Problem:
Vague "About Us" Page: Your "About Us" page is very generic. It talks about a mission to "simplify finance" but doesn't say who "we" are. It doesn't introduce your team, explain your company's background, or provide any personal story behind the brand.
Basic "Contact Us" Page: While you have a contact page, providing more comprehensive contact information can increase trust. This could include a business address (if applicable) or links to social media profiles for your brand.
My Recommendations:
Overhaul Your "About Us" Page: This is one of the most important pages on your site. Tell your story. Who founded Moniwise? What is their specific experience in the financial world? Introduce your team members with photos and short bios. Explain your editorial process and commitment to accuracy.
Enhance Your "Contact Us" Page: Make it as easy as possible for users to get in touch. Consider adding links to professional social media pages for Moniwise.
3. Content Quality and Originality
While you have a good number of articles, the quality and depth will be closely scrutinized for a YMYL site.
The Problem:
Generic Topics: Many of your article titles ("Beginner's Guide to Stock Trading," "GST COMPLIANCE CHECKLIST") are on topics covered by thousands of highly authoritative websites (major banks, established financial news sites, government portals). It is extremely difficult to compete with them without offering a truly unique perspective or deeper insights.
Lacks Unique Value: Your content needs to answer the question: "Why should a reader trust my article over one from a major, well-known financial institution?" If your content is just a summary of information found elsewhere, it offers low value and is unlikely to be approved.
My Recommendations:
Provide Unique Insights: Don't just list facts; provide analysis. Add personal case studies (without giving direct advice), expert quotes, or unique data. Go deeper into topics than your competitors.
Cite Authoritative Sources: When you state a fact or statistic, link out to a credible source (e.g., a government agency, a university study, a reputable financial report). This shows your content is well-researched and builds authority.
Focus on a Niche: Instead of broad topics like "stock trading," you could focus on a more specific niche, such as "stock trading strategies for young professionals in India" or "navigating GST for small online businesses." This allows you to build deeper expertise in a less crowded area.
Summary: Your Path to Approval
Your site's design is good, and you have the necessary pages like a Privacy Policy and Terms & Conditions. That's a solid technical foundation. However, to get approved for monetization, you must shift your focus from simply writing articles to building a trusted, authoritative brand.
Your Action Plan:
Solve the E-A-T problem immediately. This is non-negotiable. Replace the pseudonym with a real author and build a detailed, credible author bio.
Rewrite your "About Us" page to be transparent and build trust with your audience.
Review your content. Ensure each article provides deep, unique value and is not just a rehash of information already available on more authoritative sites. Back up your claims with links to credible sources.
Making these changes will require significant effort, but they are essential for building a successful financial website that can be approved for monetization programs. Good luck!