I don't:
Post at optimal times
Use engagement pods
End with "What do you think? 👇"
Recycle hooks from viral post templates
I just... say things.
Everyone's got a system now.
"Post 3x a week." "Use this hook formula." "Reply to comments within 7 minutes." "Never post on weekends."
Cool. I'll be over here posting about rental marketplaces at 2am Nepal time because that's when the thought hit me.
The LinkedIn advice industry is people teaching LinkedIn advice to people who want to teach LinkedIn advice.
It's engagement pods all the way down.
"The algorithm rewards consistency."
Great. I'm consistently weird.
Here's what I've noticed:
The posts where I tried to "optimize" flopped. The ones where I just said something I actually believed? Those worked.
Maybe that's luck. Maybe it's sample size. Maybe the algorithm gods were feeling generous.
Or maybe people are just tired of reading posts that sound like they were assembled from a template.
Building in public ≠performing in public.
One requires honesty. The other requires a content calendar.
If you're still reading this far, maybe authenticity still works.
Or maybe you're just procrastinating.
Either way. Thanks for being here.