Without explaining canonical URL with tech terms, lemme simplify it.
Many boys 🚶♂️🚶♂️🚶♂️ from the same school if run🏃♂️ after one girl 🙋♀️ end up fighting or losing. Another guy🦸 from a different school comes and takes the girl away 👫.
Similarly, when multiple pages on your website target the same keyword/terms you end up competing with yourself. Your competitor wins the race. Make sure you don't cannibalize your own keywords. (same case with your blog and articles).
So, what if you need to write articles in the same keywords? Here comes the twist: you need to add a canonical URL to your article.
<link rel="canonical" href="https://webmatrices.com">
What is canonical URL in SEO
A canonical URL is a URL on a page that forces
bots/crawler/robot/spider to think that this article it is crawling belong to the URL given in the canonical URL, through which search crawlers index/ranks the page of that specific URL.
How to add canonical tag
Use this HTML tag inside
<head> of your article to add canonical tag in your article.
<link rel="canonical" href="https://yoursite.com/main-article-url">
How to add a canonical tag in WordPress
- Install Rank Math or Yoast SEO plugin in WordPress
- You will get an option for Canonical URL in the SEO setting of the plugin inside the aritcle
- Paste your main article URL in the Canonical URL box.