During pre-COVID, people were already engaging with digital media and marketing all day every day. COVID-19 has only amplified our need/desire to engage online with other people and brands. You probably didn’t need a blog to tell you that, but here are some cool stats to back it up:
According to Influencer Marketing Hub, 62% of U.S. consumers said they shop online now more than they did before the pandemic.
69% of marketers surveyed in June 2020 said they would only attend virtual/online events this year unless a COVID-19 vaccine is available, a slight uptick compared to 66% who answered the same question in May 2020 while 53% of companies indicate that digital events will NOT replace live in-person events in the future.
More than 40% of consumers say they will shop online more frequently.
As a result of COVID-19, 25.1% of consumers have started shopping with a retailer they had never used before.